Ghost Kitchens and Virtual Brands

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Ordering food on a delivery app? You may not know precisely where your dinner came from.

Columbus Underground Associate Editor Susan Post went down the rabbit hole of ghost kitchens and virtual brands in the restaurant industry.

In today’s episode, we explore the burgeoning scene of ghost kitchens in Columbus, unraveling their advantages, and the complex challenges they bring to the table.

But it’s not all about convenience. We’ll discuss the transparency issues these virtual brands pose, how they can be misleading to customers, and the implications for food origin disclosure.

Shownotes

• Eating for the Algorithm: The Haunting of Ghost Kitchens & Virtual Brands
• Susan Post

Full transcript on page 2.