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Arnold Sports Festival

Feb 26, 2017 · 37 min

Let’s get pumped up! The Arnold Sports Festival is coming to town and I sat down with the organization’s president, Bob Lorimer, to learn about how it got started, how Bob is carrying on the legacy of his father,  and I focus way too much on table tennis.

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Ladies and gentlemen, welcome to the Confluence Cast presented by Columbus Underground. We are a weekly Columbus-centric podcast focusing on the civics, lifestyle, entertainment, and people of our city. I'm your host, Tim Fulton. This week we are going to pump you up. The Arnold Sports Festival is coming to town, and I sat down with the organization's president, Bob Lorimer, to learn about how it got started, how Bob is carrying on the legacy of the festival that his father originally created, and I focus way too much on table tennis. A housekeeping note for you, the Confluence Cast is now on Patreon. Find out how to support this podcast on our website, theconfluencecast.com, or go straight on over to patreon.com/confluence. Also, you can get more information on what we discussed today in the show notes for this episode at theconfluencecast.com. Enjoy the interview. Sitting down here with Bob Lorimer, the president of Arnold Sports Festival. Bob, how are you, sir? Very good. Thank you, Tim, for having us on the show today. Oh, of course. Of course. For those that are not familiar, I don't know many Columbus listeners that aren't, but for those that are not familiar with the Arnold Sports Festival, give us basically the elevator pitch. W- what is it? Well, uh, Tim, it's really, it's kinda escalated itself, but today it's the largest multi-sport festival that we know of in the nation. So.

Okay. And it, from your website, brings in 20,000 athletes every year, eight from 80 nations participating in 70 different sports, an anticipated 200,000 attendees. We are now this year in the 29th year of the event in Columbus, so it started back in '89, is that correct? Correct. It, uh, took, it took Arnold's name in 1989. That is Arnold Schwarzenegger. Arnold Schwarzenegger.

The, the only- The one and only. The Arnold. Give us the, the rundown. You know, what... Talk about the history of the event. In the '60s, my father was interested in track and field. He had just moved to Columbus from Pennsylvania.

Okay. Uh, he'd gotten out of the, out of the FBI, actually. Okay. And, and he, he moved here from, with Nationwide Insurance. And when he moved here, his, one of his passions was, uh, track and field, like I say, and he was, he was going around to different track and field events just following 'em.

Okay. And he was in New York and, and he saw some of the women competing against Russia. Okay. And they were just whomping us all the way through. So he said, "Man, there's no reason why our women can't c- perform at this level."

Okay. So from there, he came back and he, he went down to the OSU and, and teamed up with a coach for the OSU, and they started an Ohio girls track club. Okay. And they continued to teach the girls and went on to other competitions and back into New York again, and started doing extremely well. So in 1968, the United States Olympic Committee named him coach for the women's track and field.

Okay. And so therefore he just took... It started from there. In 1970, the United States had the opportu- opportunity to run the World Weightlifting Championships. Okay. And they asked him if he'd be interested in hosting that, and that was another one of his hobbies as well. And he said, uh, he'd be happy to, but he knew at the time that bodybuilding was an emerging sport.

Okay. And he said he would be... He'd run the World Weightlifting Championship, but he knew nobody really came to watch weightlifting. Right. And he said, "If you let me run a bodybuilding competition, you know, that way I can get some people here and pay for the, pay for the event." And they said, "No problem." And at that point is when he got a young Austrian on the phone and said, "I'm running a competition."

Who, who- "Will you come and compete?" Who would that be? And that would've been Arnold Schwarzenegger himself.

Okay. So Arnold said he was competing in London on Saturday night, and my father said, "Well, our event is on Sunday night." So he said, "If we send a plane to get you, will you come and compete?" And Arnold said, "Well, if you do that, I'll come." Right. Okay. So my father flew a plane in and picked Arnold up.

'Cause at that time he was- He had just started. He was just emerging as, in the sport of body- So he was not internationally known at that point. He, at that point, he was just a n- just a, one of the best competitors. He had just won the European championships.

Okay. He'd r- he'd just come off the World Championships. Okay. And he came in and beat Sergio Oliva.

Okay. Which was, he was the king at the time. And so your father basically said, "Well, if I'm gonna do this event, do this competition," he identifies the best in the world and says, "It's, it important to have those people at my event." That's correct.

Okay. And at that time it was all in the AAU, and, uh, but again- AAU ... AAU. Am- Athletic Union.

Okay. And, uh, again, Arnold came in, he had won that competition, but right after the show he walked up to my father and he said, "Hey, this is the best run show I've ever been to." Okay. "And when I retire from the sport of bodybuilding, I wanna come back and be your partner." And of course, he said this in, you know, that German accent, really broken accent.

Right. And, uh, Arn- my father said, "Oh, yeah, sure." Sure. Sounds great, buddy.

Sure, kid. You know? Thanks so much for coming. But actually, Arnold went on to continue to c- compete and he w- he started in running the, um, the Olympia competitions. Okay.

And in 1975 he won in South Africa. Okay. And on his way back from South Africa, he stopped in and said, "Jim, I, I'm serious now and I wanna come back. I'm gonna retire from the sport, and I wanna do the promotion with you." So in 1976, uh, they teamed up with Joe Weider. Mm-hmm.

Joe and Ben Weider, and they formed in the, uh, here in Columbus, Ohio, the Mr. Olympia competition- Okay It just, since then it's just taken off, and they've, they've run shows consecutively here in Columbus for, since 1976. Okay. So '89 is the first, then let's, let's, you know, go up 11 years.

And that, fa- fast-forward, we did six Mis- six, uh, Olympias, couple Mr. Universes, Mr. World competitions. Okay. But because they kept moving it around, Arnold knew in, in the '80s that his popularity was really heading towards the top. He had a couple Terminators under his belt at that point. Mm-hmm.

And, and so his popularity is beyond mention. And so at that point is when we took on Arnold's name- Okay ... for the, for the weekend. Okay.

So. And it's been that way ever since. Ever since, that's correct. My next reasonable question is why Columbus, but I think maybe you answered it. Is it simply because your-

It's simply just because my father was- Okay ... my father was here with Nationwide Insurance. Okay.

And that's where, that's where it got started. Nationwide was also very, very much behind the promotion of sports- Mm-hmm ... and in everything that he was doing. And so, um- Lending itself as a sponsor

... lending itself as a sponsor, and all the support that Nationwide gave it along the way. Okay. Talk about the festival for a patron. What could, what can they expect? What are the cool things to check out? Well, again, so what happened is in 1989 it was still really a bodybuilding show. Okay.

And it was in Veterans Memorial. Mm-hmm. We just started to s- to branch out and get sponsors in, and sponsors at that time were mainly equipment companies. But the, one of the first things that we did is we, we expanded right into a martial arts. Okay.

And then when, when we started in with martial arts, that's when we started to get other sponsors and other unique sports that were coming into us. So- Okay ... since, really since 1989, we've continued to expand one sport, two sports, three sports every year. So this thing really just didn't happen overnight. In this 40-year period, it's just naturally transitioned itself into now 76 sports and events on our weekend. Okay. So you have the Fitness Expo that occurs at the Convention Center, correct?

Correct. And that's sort of, you know, you have the ability to go in, check out a bunch of vendors. It's primarily a sponsor experience, right? There's a stage there. So there is some aspect of presentation and competition, correct? Yes, absolutely. And a- as we said, so we, we, basically we did start in Veterans Memorial in the basement. Mm-hmm.

Expanded then into the North Hall, 'cause they expanded the Veterans Memorial at the time. Mm-hmm. But we outgrew that very fast. Okay.

So as soon as they built the Convention Center, we moved over into the Convention Center. Okay. And that's when the real growth started to happen, because that's when we were sh- really started to add sports, more events. The people came, the popularity shifted from, basically from nutriti- or to a nutrition base, uh, business, and a little bit away from the equipment manufacturers that were just in the other facilities. But- Mm-hmm

... and then s- soon thereafter, we also added, uh, cheerleading. Okay. And when cheerleading came in, cheerleading had another huge popularity and, and it brought in another 3,000 to 4,000 kids in it. And so that's when the, the thought of the Kids' Fitness Expo really started to take off. And that occurs at the, what I think of as the fairgrounds, right?

Well, so again, through a transition of all these years, a couple years ago, they, they, the city decided to take down Veterans Memorial. Mm-hmm. And at that point we were already filling as much space as we could. The- 'Cause you were-

We were- ... fully occupying the Convention Center ... we, we, we had 100% of the Convention Center and all of Veterans Memorial. So when they took Veterans Memorial down, we were in a spot, because again, we had so, we had another 100,000 square feet that we had to fill. Mm-hmm.

So we went back to the Columbus Dispatch, which was holding its event at the fairgrounds, and they were very happy to help us, and they knew the support that Col- we were giving to Columbus. So they moved their event off of our weekend. Mm-hmm. And they had been on that same weekend historically for 27 years. We were- That's the Home and Garden Show, right?

Uh, and yeah, the Home and Garden. We were so happy that they did that. They, again, they were very supportive. Well, and it's, I- And we, we appreciate the Wolfe family and The Dispatch for everything that they had done for us, so. Yeah. And I think probably the worst kept secret in Columbus that, you know, Arnold and the Wolfe family have a, a relationship and know each other-

That's- ... quite well ... that's correct. And again, uh, well, The Dispatch has partnered with us very well. We're very happy to have them as a partner. And, uh, again, as much support as they give us, we try and give them back. So- Mm-hmm

... there's nine buildings at the Expo Center up there, and so we occupy all the heated buildings. So it's heated- Smart ... 'cause we are in March, so. Right.

But, uh, if that be, if it's heated, we'll, we'll occupy it in some way, so. And so in order to put on an event like this, you guys have f- seven full-time staff. But then also, what sort of, you know, how much additional staff, how much volunteers do you take on? Well, again, wh- what has happened is just throughout this last 40 years, we've continued to be able to, uh, as we expanded, we get leaders and- Mm-hmm

... and chair people that r- That participate in each one of the sports. When it gets down to- So there's a group that- There is... So we have 76 sports and events, so in each one of those sports or events, there is a chairperson runs those events. So let me walk through this real quick. Let- do you have badminton?

Badminton, we- we've looked at badminton so many times. Do you have table tennis? Yes. We have- Okay

... we have a very large table tennis competition. Great. So I wanna use table tennis as, as the example- Perfect ... going forward. There's a group of people who sort of head that up, that talk at least quarterly about how this is gonna go. There are events that lead up to it, right?

That's correct. Okay. And then so while it is part of the organization, they are sort of separate in that they're bringing their winners to this event. That's correct. And, and again, it's not necessarily just winners. It just depends on the, the sport and the promotion of that sport. Okay.

But in a lot of cases, they can have qualifiers, they can have different events that come out. I- in table tennis for instance, it's an open competition. They put in 70 tables inside of the Voinovich. Okay. And so when you walk into the Voinovich and see 70 player... You know, there's 140 players playing at a time. Right. That's awesome.

So it's, it's, it's quite an event. It's a spectacular thing to walk in and see. So are you saying I can literally submit to play table tennis that day? Absolutely. Absolutely. Okay.

Now, if you haven't been playing much, you might get knocked out pretty pretty early rounds. Well, I would imagine. But, but we would love to have you. And, and again, in most of our sports, that's the same way. We take, we take open, open to the public. Open call.

Open call, so. And so how does that... And I'm just curious from a logistics perspective, how far ahead of time are people registering? Obviously, sports that take training and stuff, they're training year-round. But how far ahead of time do people know that they're gonna come and compete- Again, it's- ... in table tennis?

It's, it's really unique to the sport itself. Okay. So if you take, for instance, pump and run. Okay.

And pump and run's a really unique competition because, again- I don't believe I'm familiar ... and if you're not familiar with what pump and run is, it's one of those things that the b- p- a man has to bench press his body weight- Okay

... for a maximum of 30 repetitions. So that's the pump. But for every repetition that he does, he gets a minute off of his race time, and then they go out- Okay

... and run a 5K race. So- Okay ... uh, so if he goes out and he bench presses 20 repetitions, he gets 20 minutes off of his time. Got it.

Or 30 second- it's 30 seconds off of each, for each repetition. So if a guy can run a fi- 15-minute 5K, which is extremely fast- Right ... if he can also bench press his body weight, he comes in at a zero time. There you go.

And so... And I, I, I started off with that minute because I think that we had to change it because guys were running into the zero minutes. They were, they were doing negative time. They were getting positive minutes. And, uh, so... And then women, it's 60% of their body weight. So, but, but the re- why we come back to that is- Yeah

... is they open that up on November 1st at midnight. Okay. But by 8:00 in the morning, it's been sold out for the past 10 years. No kidding.

So it sells out in just an eight-hour period. Well, and this is not- An eight-hour period. So So there aren't really qualifiers for something like that, right?

Nope, it's just enthusiasts that want to participate in that particular event. Okay. Do you find athletes coming in that are competing in multiple sports? Absolutely, because there's a lot of crossover between... Again, CrossFit's another really emerging sport. Okay.

CrossFit stems over into weightlifting. So there, there's a lot of utility in different sports, so. Okay. Interesting. You guys are occupying multiple spaces throughout the city. Talk about some of the logistical concerns that somebody who hasn't planned a large event like this, what they may not think of. Well, again, he- here's what we do. We, the city, again, has been so supportive of everything we do. Okay.

So, so if you take our event, what happens is it really starts at Port Columbus. Okay. So when somebody travels in and they get off of the plane, they... We have signs and directional signs, and, and we have a host of committee that are moving people from, from there to the hotels. And, and so it really starts there. Uh, Port Columbus, we're one of the few events that they support us, and they let us put the banners and- Okay

... and people inside of the venues to meet people as they come and they go. They accidentally take them downtown. We shuttle them downtown. But as soon as they walk into any one of the hotels, we fill 150 hotels in Columbus, Ohio. Right. And so when you walk into any one of those hotels, we have signage in there, welcome signs, and, you know, we give them key p- key cards. So anybody that goes in, they register for their keys. They get a map of the city. They get a, the schedule of events for the events that are going on for the weekend. Mm-hmm.

And so it really just starts from the beginning to the end. Same thing when they go back out to the airport at the end of the day. There's a goodbye, welcome, you know. It's the- Right ... welcome on your way in, uh, you know, hope to see you again next year on your way out. So- Right

... we have shuttle for the people that live around here or they're traveling in, that, you know, just somebody's, uh, driving over from Cincinnati or wherever they're coming from. We also park cars up at the fairgrounds now. Okay. And so last year, we parked about 10,000 cars. There's a free shuttle, or, you know, the, the parking's $8 to park up there, and then we shuttle them downtown right to the doorstep and back. The, we have seven buses that run back and forth from 7:00 in the morning to 2:00 AM in the morning. And so it's easy to move around. If you're staying at also one of the hotels downtown, we have, also have another seven buses that go on a loop in the downtown area around to the, all the major downtown hotels- Okay

... right to the doorstep again. So if you're coming in from, uh, from Florida or whatever, we try not to get you cold. Right. So, Right. Well, and you guys-

So we get you, we get you from door to door, so. You guys for some reason always end up being one of the first warm weekends, as I recall, uh, of the year, just by, by happenstance. Like- Well, well, we, we, we give d- my father credit for that because, you know, he's just a man of luck and, uh, All right

... so on that weekend, we always get sun, and we, we've never had a bad, uh, bad weekend yet, so. All right. Shout out there to Jim Lorimer then. Again, the Arnold Sports Festival occurs March 2nd through 5th, primarily at the Convention Center downtown, but then also the, uh, kids' and teens' events ... happen up at the Ohio Expo Center, also known to some of you as the Fairgrounds. How far before the festival do you guys take possession of the convention center in order to, like, set up those reinforced stages, stuff like that? Well, again, for the most part, we've, we, we take over on Sunday. Okay. The Sunday before.

The Sunday before. Okay. And what happens is, is depending on the event, a lot of the, a lot of the event providers, they bring, they start bringing in their flooring and their carpets- Mm-hmm

... their stages, and they start marking the floors on Sunday and Monday. Tuesday, they actually start to physically build out the facility. Mm-hmm. And it's really unique because we film it almost every year where we have a timeline from- Oh, do you do time-lapses of it?

... an empty venue, a time-lapse where it- Yeah ... starts from the beginning to the end, and, uh, it's really interesting to watch. And you're obviously there on site starting on Sunday.

Absolutely. Okay. Absolutely. All of our ti- Do you get to sleep all week?

Well, I try not, because again- ... you know, I, uh, it's so exciting 'cause there's so many different things going on. Right. So I wanna see as much as I can, participate in everything that I can as well. So, uh, th- you know, the, some of the events start at 6:00 in the morning, and again, Friday and Saturday night we have late night parties that go on, and- Mm-hmm

... uh, so we can be there till 2:30, and so it's easier just to stay up than it is to try and get a two-hour sleep- ... and crush right back at it. Absolutely. And do you compete at all? I don't on our particular weekend- Okay

... because again, you're just so busy trying to help everybody else get through the organization of it. Right. And- Just curious

... and so. I mean, I'll be there for the table tennis, but. Well, we look for you to be doing something, so. Thank you. You guys have now expanded internationally. There are six total Arnold Sports Festivals in the world. That's just been going on since 2011. While you're always looking for new sports to include, can you talk about how that happened, how you took this festival international, and, and how you identify areas for growth?

Sure. Kinda what happened for the most part is in, in 2006- Okay ... 'cause we pr- also promote professional bodybuilding. But along with the professional bodybuilding, we wanted to, we knew that there was a whole undergirth of amateurs that wanted to come up and aspire to be professionals. Mm-hmm.

So we started in 2006 an amateur bodybuilding competition in conjunction with our pro. Okay. So we went to Spain, and the headquarters for the IFBB, International Federation of BodyBuilding, is located in, in Madrid, Spain. Okay.

And we partnered up with the president of that organization to bring an international event to the United States in, in conjunction with the Arnold. Okay. And so through that, as that thing continued to grow, we had more s- people coming around, more, more places, more countries coming in. We're, now we're up to 80 countries coming in for just bodybuilding alone. Okay.

But as that thing continued to emerge, Arnold said, "Look, my popularity is just massive throughout the world, and we, we ought to just take this thing because it's just got such momentum. It's a really good model." Okay. He said, "Let's just see if we can, how this thing might go in Europe." And so we teamed up with, again, that same president who had, you know, he is from Madrid. He has all the connections. He has all the resources. He's tied in with the IOC and many other sports. Mm-hmm.

And we said, so in 2011, we moved into Madrid. And the first year was just spectacular. I mean, we had no, there was no way to predict what, what would've happened. Right. But we had lines that were two hours long all the way down the street, and we out, we outsold the facility the very first year. Okay.

Again in 2012, miraculously we doubled the size of the space. We filled it again. '13, filled it again. Right. And we had to, we had to move it again. So last year we just, we ended up really, uh, outgrowing all the space we could find in Madrid, so we just moved it over to Barcelona. Okay.

And phenomenal facilities, phenomenal growth. It's a little bit more of a tourist area. M- people are more familiar with Barcelona. Mm-hmm. It's one of the, it's top six, you know, most tourist rated places in the world. Love for you to go 'cause it's, it's- And are those-

... it's a great facility, so ... are those international events also multi-sport sort of- They, they are. So those, so what we do is- Can I play table tennis in Barcelona?

Absolutely. Okay. Absolutely. Good to know.

But you know, the thing is, is that, you know, each, each continent, each place, there's, there are sports that are indigenous to their culture. Mm-hmm. And, uh, you know, like in, in Barcelona, they have a lot of street f- games. You know, it's similar- Okay

... it's similar to our parkour- Okay ... but, but it's kind of a mix between parkour and CrossFit. Okay.

So some of the guys are very athletic, but what they can do on bars and chains and stuff is just absolutely amazing. Right. But you guys don't do, do you feel like you limit yourself in sports to just, quote-unquote, "physical sports"? Like, you guys don't do motor sports. Well, no. We don't yet, so- Okay

... we're, we're waiting for BMX to come back at us. That's it. There you go. Hopefully they're listening to this and they'll, they'll bring a team in. But again, no, we, we've primarily in the past we've focused on, on individual sports. We're just starting to get into more team sports. Gotcha.

They'll, lacro- Well, cheerleading came along- ... lacrosses and soccers and- ... pretty early, right?

Absolutely. Okay. Absolutely. That was on very early. But in a lot of the major team sports, so we're, we're just breaking into it. But for all the smaller events, what's really nice about what we do and our thing is, is you get a lot of sports that have high popularity. Okay.

And again, we have 14 Olympic sports that are on our weekend. Mm-hmm. But, and those things have a lot of, a lot of visibility. People go. There's a lot of just people. But if you, if you're a minor sport- Mm-hmm

... and you're trying to showcase your sport, this is the place to do it. Because again, uh, you know, m- mom and dad, they have a, you know, a boy and a girl, and one of them's participating. Well, when the other one comes down, they get to see some other sports, and they're, uh, you know, hopefully they get to try them out, and- Right ... there might create some interest for it, so. Right. You had talked about in Spain how you had moved things from, because of space concerns, had to move things from Madrid to s- Barcelona. I guess it seems appropriate then to ask now, why has the festival stayed in Columbus?

Well, again, okay, so that, so that's the, you know, something we just skipped right over, and when we were talking about the support of Columbus in general- Okay ... starting at the airport. We also, in our 76 sports and events, we, you know, we have a medical team. So in every one of those sports we have, you know, two or three medical professionals who are in those sports at all times- Mm-hmm

... in case there's any injury or anything else. Even in table tennis? Even in table tennis. Great.

It doesn't matter what it was, because if somebody from, you know, somebody, they stub a toe or- Right ... you know, hit their hand on a table, whatever it might be, they get hurt, we're right there to respond. Mm-hmm.

So we're up to almost 300, four, 300 to 400 doctors and nurses that volunteer- Okay ... their time for our, for our weekend. Mm-hmm.

We have another, we're close to another 2,000 volunteers that come in, help support the events and, uh, whether it be, you know, ambassadors on the bus, people taking wristbands, just if you, you know, really if you're looking to just get involved in our weekend, we r- we really want you there. Mm-hmm. So we have just spokespeople for the, from all over the place. And we will put a link to the volunteer opportunities, at least that Experience Columbus is facilitating, in the show notes for this episode at theconfluencecast.com.

Well, thank you. Go on. You're welcome. We, we do appreciate that, and, uh- I, I know where that link is, so.

And again, so but the nice part about it is, is if you went over to Indianapolis or, or Down to Atlanta or whatever Okay ... and you walked into hospital and say, "Hey, can I have, you know, one doctor- Right

... volunteer his time?" They would kinda laugh you out of the city. And is it through partnership with OSU or, or, or a lot of the hospitals? Well, again, again, a lot of the hospitals, so we don't, we don't disseminate. Again, you know, they all work very well with us. Mm-hmm.

We're very happy to have, you know, any, any and all of them come in and help and, and be, you know, help on our weekend in any way that they like. Well, of course. But so really the reason why this can't move is because there's just too much support in Columbus. Okay.

And the other thing is Columbus doesn't want us to move. I mean, last year we brought in, we, we brought in just through visitor tourism $54 million into the city. Mm-hmm. And so there's no place that you can really move this event to that you get that much city support and everything else. Absolutely.

So even though we've outgrown the city, we, we're, this is home for us. Yeah. And I will say as a resident of the Short North, just maybe three blocks north of the Convention Center, while it is a little bit inconvenient that weekend, I'm willing to put up with it, so... And I think that all the restaurants that have to overstock the chicken breasts that they keep in stock for that weekend- ... uh, they'll put up with it as well, so. That's right. That's right, so. So you guys made sort of a big splash three years ago at this point by putting in pole fitness, which, you know, the casual observer may refer to as pole dancing. You guys still do feature it prominently on your press materials and website and stuff, which is great. It's a cool event to check out. Talk about the other things that are either new this year or new in the past couple of years that people may not be aware of.

Yeah. Well, l- let me start off with pole fitness if I could, 'cause we first- Sure ... we first saw it in, in Madrid, Spain. Oh, okay.

And they were having competitions there and... But we were fascinated with the physicality of the men and women that were participating in the sport. Okay. I mean, I mean, it's a lot to just climb up on a- Now let me ask you, culturally, its origins are the same there?

Yes, absolutely. Okay. Okay. Absolutely. But, um, and again, it, it really has become an emerging sport. Mm-hmm.

And why I say it's a sport, because it's extremely physical to do. Absolutely. And, and there's a, a lot of creativity that has to go into the routines- Mm-hmm

... the costumes and hair, makeup, and everything that's goes along with it. Mm-hmm. But I tell you, if you just try and climb anything, a rope or a pole, without using your feet and you go up just with two hands, it's extremely difficult. Absolutely.

Now go into a flag pole or go upside down and hang from one hand or hang from a leg- Right ... that's an amazing feat in itself. So- Right

... so what's happening now is, is now you're, you're finding more and more people that are starting to go into the sport, but as they do, the routines are getting harder. The costumes are getting better. This last year, again, some of the, some countries are larger than in others, but this last year in Brazil we had almost 400 competitors. Really? It lasted four days to get through the 400 competitors, 'cause the routines are anywhere from three to five minutes, and then there's, you know, it's a, it's a draw down to who, who wins the overall competition, so. And it is similar to gymnastics in that it's scored by a panel of people based on style, physicality-

Correct ... you know? Okay. Correct. Presentation- Mm-hmm

... the wh- the whole nine yards goes into that. So that's how we just kinda found that. But in each particular sport we have a ch- the chairperson that's in it, you know, is really responsible for run- running the event. Okay. How we primarily work with our people, and again, the people that come up through us, is we give them the space. Okay.

So for instance, if you're just running a pole competition, you typically have to go out and rent the facilities and put up all your lights and the sound and the stage and everything else. Right. We provide that for them. Okay.

And because what we're trying to do is... And then what we do in exchange of that is then we get the gate from every, from the people that come in to spec- to watch- The ticket buyers ... to watch their sport. Right.

They get, you know, they get all their own sponsorships. They get their people that enter the show. Their registration fees. And so it's, it's a really win-win situation- Okay

... for both, for both parties. Okay. And so, but again, a man participating in martial arts or boxing or whatever it might be- Right

... and his wife comes in to watch him and she sees this and she goes, "Wow, I wanna take a class." Right. And, and from that standpoint, we have all the local people around that are promoting their, their sports and their events or whatever it might be so that, you know, there's opportunity for them to partic- participate in, in whatever their culture or sport might be. Yeah.

We're not just sports oriented, and I think we need to come back to that because- Okay ... we're also mind and creative. We have art at the Arnold. Mm-hmm.

We have 50 professionals that come in and they paint something. What we typically do is, so we give them three or four different, uh, sport people to paint. So there might be a person, martial arts, a person with, you know, a table tennis racket in their hand or something, and then tho- those artists then have, you know, the 24 hours to paint that picture. So it's a live painting event. There's a live painting event. People come, come around, see it.

And, um, you know, we added chess in a few years ago. Okay. Chess is getting very popular, and so we have a major competition in chess. So there's a multitude of just sports, mind games and s- things, you know. We hope to add more, more mind things, puzzles or whatever it might be in the future, so. I mean, you guys aren't doing, like, card games and role playing games?

No, but that's a good idea. Okay. There- Love to get into the gaming aspect. That's where- There's a whole nother convention in Columbus for it. What else is new this year?

Well, again, we, w- this year we have some great new sports coming out at us again. We have a lot of strength sports. We're a little bit strength geared. Every, any major strength sport in the world is already here on a weekend. Mm-hmm. But this year we're adding indoor Scottish Highland Games. Okay.

And these guys are s- This is track and field in a kilt ... basically. But I tell you what, they're awful strong. Right.

So, you know, one of the, one of the things that they do, and I think you've seen them before on television or whatever, that where the guys throw the pole. Right. And, uh, you know, they, they actually grab a telephone pole, but a lot of people don't know how that thing's judged. Okay.

And the way that thing is judged is that they have to, they have to balance it in their hands, throw it in the air- Mm-hmm So they turn it over a 90-degree revolution, but w- the way it's really judged is by the distance that it's thrown- Okay

... and how perpendicular it lands to a 12 o'clock position. Okay. So- There you go

... if it's, if it's straight up and down in a 6 to 12 in a five-foot out pull- Yeah ... they're likely to win that event. Okay.

So. Okay. A lot of people don't know that. Where do you hold that? Is that at the fairgrounds?

No, that, we're holding it indoors this year, so it'll also be in the convention center. All right. So it's, uh, something really good to look at. Get nervous about the lights getting knocked down in there?

Well, yeah, you know, but the, a pole's pretty heavy, so you can only really throw it so far in the air. Well, and you guys are paying your rent, so. This year we're also having a y- y- yoga, but yoga as a competition. Okay.

And so it's another unique thing, though. You know, everybody's familiar with yoga class and being able to stretch and bend, but what, now what they're doing is they're creating some stretches and bends that you have to hold in a, you know, a still position for a set amount of time. Right. And also, I imagine, judged on presentation. Judged on the presentation, hold- Yeah

... um, you know, h- how flexible you are, how m- a, you know. That's an amazing event. We're really looking forward to see how that goes. Mm-hmm. We're adding lacrosse up at the coliseum. Okay.

And lacrosse is another really emerging sport. We're really looking forward to seeing, seeing that, 'cause, you know, certainly great kids sport. Mm-hmm. We've added disabled power lifting, so we have a lot of, a lot of people that are coming in through that. Transformation challenge, that's a, that's another one that's n- new to us, but, and what the transformation challenge is, is people can enter in. You know, they show before and after photos, and they come in. Really?

There's, there's a cash prize that comes back up for that. Okay. And we try to handle, handle that on a yearly basis. We're trying to add in a lot of educational programs, continuing education for just- Mm-hmm

... whether it be in science, sports, or whatever it might be. You know, it could be posing routines or- Mm-hmm ... how, what to eat. You know, that's another one that we're real looking forward to seeing take off in the future as well. Great. In the times that I've been at the festival, again, just sort of going to the, the fitness expo in the larger hall there, I have had the pleasure to see Arnold Schwarzenegger walking around. Can we expect that again this year?

Yes. Yeah, yeah. Great. And absolutely. But you know what? Arnold said to us in the very beginning, we were really concerned when we started to expand into other continents, because we said, "You know, look, Arnold, you know, uh, we c- we can build-" You're a busy guy

... "We can build this. You're a busy guy." Right. And he's, and he, and he, you know, he, his point is, "If you build it, I'll c- I'll come." Great. He is the field of dreams.

And he really is. He's never missed an event in the 40 years, and- Really? ... and all the other competitions that we have worldwide. He's always in. He's always on. Couple years ago, he showed up into, he, you know, he was out doing his book tour, and when he was doing his book tour, you know, shaking hands with everybody- Mm-hmm

... and he started to get a really bad cold. Okay. And he came in hacking and coughing, but boy, he, he didn't miss a single event. Well, and I remember, I think actually the one time that I physically shook his hand, he personally having a pretty difficult time, and yet still shows up and i- is gracious and super positive. And frankly, this year is sort of gonna be another one of those years in a very different way, given the public disputes that he's- ... you know, i- entwined with-

Yeah ... in our political climate, so. Yeah. Well, again, you know- Have you guys-

... Ar- Arnold's an amazing man. I mean, there's no, there's no, no two ways about it, because he, he, he, he visits all realms of the world. Mm-hmm. I mean, whether it be movies or politics or sports in general- Mm-hmm

... he's there, and he's just b- he's unbelievable at whatever he touches. And so the fact that he continues to come in here for this, he comes t- continues to come in and promote sports in general, s- pro- promote teen and sport youth movements, uh, is absolutely amazing for us, so. So it goes without saying he's pretty good to work with. He's, he's, he's a gem of a partner, but, you know, he's also one of the most recognizable people on the planet. Absol- and that has-

And ... very little to do with his size, of course. Well, yeah, but, you know, it's really funny, because if you just were, if you were in Illinois or just someplace and you saw him at a, at a restaurant- Mm-hmm

... you know, it's unique, because everybody, you know, they kinda just stare at him a lot, and then, you know, there's few people that go up and wanna get his autograph. Mm-hmm. In this particular case, we have up to 200,000 people on the weekend that are all avid fans of him. Right. They all came for him, right.

They came for him, so when, when, you know, it's a c- it's a complete real experience to be around him. Yeah. When I saw him, he certainly did have some handlers sort of guiding him through the- Yeah Ab- absolutely ... through the floor. You know, last thing. Have you, have you guys considered having a show match between Arnold Schwarzenegger and Donald Trump? You know. There is boxing, right?

Well, there is. I, you know, I don't think Trump would take him up on that, 'cause Arnold would pretty much beat him in whatever Trump would take him on to, so. All right. You know, Arnold is an amazing man, I think. We'll see about that in, you know, four years or so. Bob, thank you so much for coming in. Again, you can check out the Arnold Sports Festival primarily downtown at the convention center and then also at the fairgrounds March 2nd through 5th. Bob, thank you so much for your time.

Thank you very much. Appreciate it, Tim. Thank you. Thank you for listening to the Confluence Cast presented by Columbus Underground. Again, you can get more information on what we discussed today in the show notes for this episode at theconfluencecast.com. Please rate, subscribe, share this episode of the Confluence Cast with your friends, family, contacts, enemies, your favorite bodybuilder. If you're interested in sponsoring the Confluence Cast, get in touch with us. We can be reached by email at info@theconfluencecast.com. Our theme music was composed by Benji Robinson. I'm your host, Tim Fulton. Have a great week.

Transcript7,549 words

Tim Fulton Ladies and gentlemen, welcome to the Confluence Cast presented by Columbus Underground. We are a weekly Columbus-centric podcast focusing on the civics, lifestyle, entertainment, and people of our city. I'm your host, Tim Fulton. This week we are going to pump you up. The Arnold Sports Festival is coming to town, and I sat down with the organization's president, Bob Lorimer, to learn about how it got started, how Bob is carrying on the legacy of the festival that his father originally created, and I focus way too much on table tennis. A housekeeping note for you, the Confluence Cast is now on Patreon. Find out how to support this podcast on our website, theconfluencecast.com, or go straight on over to patreon.com/confluence. Also, you can get more information on what we discussed today in the show notes for this episode at theconfluencecast.com. Enjoy the interview. Sitting down here with Bob Lorimer, the president of Arnold Sports Festival. Bob, how are you, sir?

Bob Lorimer Very good. Thank you, Tim, for having us on the show today.

Tim Fulton Oh, of course. Of course. For those that are not familiar, I don't know many Columbus listeners that aren't, but for those that are not familiar with the Arnold Sports Festival, give us basically the elevator pitch. W- what is it?

Bob Lorimer Well, uh, Tim, it's really, it's kinda escalated itself, but today it's the largest multi-sport festival that we know of in the nation. So.

Tim Fulton Okay. And it, from your website, brings in 20,000 athletes every year, eight from 80 nations participating in 70 different sports, an anticipated 200,000 attendees. We are now this year in the 29th year of the event in Columbus, so it started back in '89, is that correct?

Bob Lorimer Correct. It, uh, took, it took Arnold's name in 1989.

Tim Fulton That is Arnold Schwarzenegger.

Bob Lorimer Arnold Schwarzenegger.

Tim Fulton The, the only-

Bob Lorimer The one and only.

Tim Fulton The Arnold. Give us the, the rundown. You know, what... Talk about the history of the event.

Bob Lorimer In the '60s, my father was interested in track and field. He had just moved to Columbus from Pennsylvania.

Tim Fulton Okay.

Bob Lorimer Uh, he'd gotten out of the, out of the FBI, actually.

Tim Fulton Okay.

Bob Lorimer And, and he, he moved here from, with Nationwide Insurance. And when he moved here, his, one of his passions was, uh, track and field, like I say, and he was, he was going around to different track and field events just following 'em.

Tim Fulton Okay.

Bob Lorimer And he was in New York and, and he saw some of the women competing against Russia.

Tim Fulton Okay.

Bob Lorimer And they were just whomping us all the way through. So he said, "Man, there's no reason why our women can't c- perform at this level."

Tim Fulton Okay.

Bob Lorimer So from there, he came back and he, he went down to the OSU and, and teamed up with a coach for the OSU, and they started an Ohio girls track club.

Tim Fulton Okay.

Bob Lorimer And they continued to teach the girls and went on to other competitions and back into New York again, and started doing extremely well. So in 1968, the United States Olympic Committee named him coach for the women's track and field.

Tim Fulton Okay.

Bob Lorimer And so therefore he just took... It started from there. In 1970, the United States had the opportu- opportunity to run the World Weightlifting Championships.

Tim Fulton Okay.

Bob Lorimer And they asked him if he'd be interested in hosting that, and that was another one of his hobbies as well. And he said, uh, he'd be happy to, but he knew at the time that bodybuilding was an emerging sport.

Tim Fulton Okay.

Bob Lorimer And he said he would be... He'd run the World Weightlifting Championship, but he knew nobody really came to watch weightlifting.

Tim Fulton Right.

Bob Lorimer And he said, "If you let me run a bodybuilding competition, you know, that way I can get some people here and pay for the, pay for the event." And they said, "No problem." And at that point is when he got a young Austrian on the phone and said, "I'm running a competition."

Tim Fulton Who, who-

Bob Lorimer "Will you come and compete?"

Tim Fulton Who would that be?

Bob Lorimer And that would've been Arnold Schwarzenegger himself.

Tim Fulton Okay.

Bob Lorimer So Arnold said he was competing in London on Saturday night, and my father said, "Well, our event is on Sunday night." So he said, "If we send a plane to get you, will you come and compete?" And Arnold said, "Well, if you do that, I'll come."

Tim Fulton Right. Okay.

Bob Lorimer So my father flew a plane in and picked Arnold up.

Tim Fulton 'Cause at that time he was-

Bob Lorimer He had just started. He was just emerging as, in the sport of body-

Tim Fulton So he was not internationally known at that point.

Bob Lorimer He, at that point, he was just a n- just a, one of the best competitors. He had just won the European championships.

Tim Fulton Okay.

Bob Lorimer He'd r- he'd just come off the World Championships.

Tim Fulton Okay.

Bob Lorimer And he came in and beat Sergio Oliva.

Tim Fulton Okay.

Bob Lorimer Which was, he was the king at the time.

Tim Fulton And so your father basically said, "Well, if I'm gonna do this event, do this competition," he identifies the best in the world and says, "It's, it important to have those people at my event."

Bob Lorimer That's correct.

Tim Fulton Okay.

Bob Lorimer And at that time it was all in the AAU, and, uh, but again-

Tim Fulton AAU

Bob Lorimer ... AAU. Am- Athletic Union.

Tim Fulton Okay.

Bob Lorimer And, uh, again, Arnold came in, he had won that competition, but right after the show he walked up to my father and he said, "Hey, this is the best run show I've ever been to."

Tim Fulton Okay.

Bob Lorimer "And when I retire from the sport of bodybuilding, I wanna come back and be your partner." And of course, he said this in, you know, that German accent, really broken accent.

Tim Fulton Right.

Bob Lorimer And, uh, Arn- my father said, "Oh, yeah, sure."

Tim Fulton Sure.

Bob Lorimer Sure.

Tim Fulton Sounds great, buddy.

Bob Lorimer Sure, kid. You know?

Tim Fulton Thanks so much for coming.

Bob Lorimer But actually, Arnold went on to continue to c- compete and he w- he started in running the, um, the Olympia competitions.

Tim Fulton Okay.

Bob Lorimer And in 1975 he won in South Africa.

Tim Fulton Okay.

Bob Lorimer And on his way back from South Africa, he stopped in and said, "Jim, I, I'm serious now and I wanna come back. I'm gonna retire from the sport, and I wanna do the promotion with you." So in 1976, uh, they teamed up with Joe Weider.

Tim Fulton Mm-hmm.

Bob Lorimer Joe and Ben Weider, and they formed in the, uh, here in Columbus, Ohio, the Mr. Olympia competition-

Tim Fulton Okay

Bob Lorimer It just, since then it's just taken off, and they've, they've run shows consecutively here in Columbus for, since 1976.

Tim Fulton Okay. So '89 is the first, then let's, let's, you know, go up 11 years.

Bob Lorimer And that, fa- fast-forward, we did six Mis- six, uh, Olympias, couple Mr. Universes, Mr. World competitions.

Tim Fulton Okay.

Bob Lorimer But because they kept moving it around, Arnold knew in, in the '80s that his popularity was really heading towards the top. He had a couple Terminators under his belt at that point.

Tim Fulton Mm-hmm.

Bob Lorimer And, and so his popularity is beyond mention. And so at that point is when we took on Arnold's name-

Tim Fulton Okay

Bob Lorimer ... for the, for the weekend.

Tim Fulton Okay.

Bob Lorimer So.

Tim Fulton And it's been that way ever since.

Bob Lorimer Ever since, that's correct.

Tim Fulton My next reasonable question is why Columbus, but I think maybe you answered it. Is it simply because your-

Bob Lorimer It's simply just because my father was-

Tim Fulton Okay

Bob Lorimer ... my father was here with Nationwide Insurance.

Tim Fulton Okay.

Bob Lorimer And that's where, that's where it got started. Nationwide was also very, very much behind the promotion of sports-

Tim Fulton Mm-hmm

Bob Lorimer ... and in everything that he was doing. And so, um-

Tim Fulton Lending itself as a sponsor

Bob Lorimer ... lending itself as a sponsor, and all the support that Nationwide gave it along the way.

Tim Fulton Okay. Talk about the festival for a patron. What could, what can they expect? What are the cool things to check out?

Bob Lorimer Well, again, so what happened is in 1989 it was still really a bodybuilding show.

Tim Fulton Okay.

Bob Lorimer And it was in Veterans Memorial.

Tim Fulton Mm-hmm.

Bob Lorimer We just started to s- to branch out and get sponsors in, and sponsors at that time were mainly equipment companies. But the, one of the first things that we did is we, we expanded right into a martial arts.

Tim Fulton Okay.

Bob Lorimer And then when, when we started in with martial arts, that's when we started to get other sponsors and other unique sports that were coming into us. So-

Tim Fulton Okay

Bob Lorimer ... since, really since 1989, we've continued to expand one sport, two sports, three sports every year. So this thing really just didn't happen overnight. In this 40-year period, it's just naturally transitioned itself into now 76 sports and events on our weekend.

Tim Fulton Okay. So you have the Fitness Expo that occurs at the Convention Center, correct?

Bob Lorimer Correct.

Tim Fulton And that's sort of, you know, you have the ability to go in, check out a bunch of vendors. It's primarily a sponsor experience, right? There's a stage there. So there is some aspect of presentation and competition, correct?

Bob Lorimer Yes, absolutely. And a- as we said, so we, we, basically we did start in Veterans Memorial in the basement.

Tim Fulton Mm-hmm.

Bob Lorimer Expanded then into the North Hall, 'cause they expanded the Veterans Memorial at the time.

Tim Fulton Mm-hmm.

Bob Lorimer But we outgrew that very fast.

Tim Fulton Okay.

Bob Lorimer So as soon as they built the Convention Center, we moved over into the Convention Center.

Tim Fulton Okay.

Bob Lorimer And that's when the real growth started to happen, because that's when we were sh- really started to add sports, more events. The people came, the popularity shifted from, basically from nutriti- or to a nutrition base, uh, business, and a little bit away from the equipment manufacturers that were just in the other facilities. But-

Tim Fulton Mm-hmm

Bob Lorimer ... and then s- soon thereafter, we also added, uh, cheerleading.

Tim Fulton Okay.

Bob Lorimer And when cheerleading came in, cheerleading had another huge popularity and, and it brought in another 3,000 to 4,000 kids in it. And so that's when the, the thought of the Kids' Fitness Expo really started to take off.

Tim Fulton And that occurs at the, what I think of as the fairgrounds, right?

Bob Lorimer Well, so again, through a transition of all these years, a couple years ago, they, they, the city decided to take down Veterans Memorial.

Tim Fulton Mm-hmm.

Bob Lorimer And at that point we were already filling as much space as we could. The-

Tim Fulton 'Cause you were-

Bob Lorimer We were-

Tim Fulton ... fully occupying the Convention Center

Bob Lorimer ... we, we, we had 100% of the Convention Center and all of Veterans Memorial. So when they took Veterans Memorial down, we were in a spot, because again, we had so, we had another 100,000 square feet that we had to fill.

Tim Fulton Mm-hmm.

Bob Lorimer So we went back to the Columbus Dispatch, which was holding its event at the fairgrounds, and they were very happy to help us, and they knew the support that Col- we were giving to Columbus. So they moved their event off of our weekend.

Tim Fulton Mm-hmm.

Bob Lorimer And they had been on that same weekend historically for 27 years. We were-

Tim Fulton That's the Home and Garden Show, right?

Bob Lorimer Uh, and yeah, the Home and Garden. We were so happy that they did that. They, again, they were very supportive.

Tim Fulton Well, and it's, I-

Bob Lorimer And we, we appreciate the Wolfe family and The Dispatch for everything that they had done for us, so.

Tim Fulton Yeah. And I think probably the worst kept secret in Columbus that, you know, Arnold and the Wolfe family have a, a relationship and know each other-

Bob Lorimer That's-

Tim Fulton ... quite well

Bob Lorimer ... that's correct. And again, uh, well, The Dispatch has partnered with us very well. We're very happy to have them as a partner. And, uh, again, as much support as they give us, we try and give them back. So-

Tim Fulton Mm-hmm

Bob Lorimer ... there's nine buildings at the Expo Center up there, and so we occupy all the heated buildings. So it's heated-

Tim Fulton Smart

Bob Lorimer ... 'cause we are in March, so.

Tim Fulton Right.

Bob Lorimer But, uh, if that be, if it's heated, we'll, we'll occupy it in some way, so.

Tim Fulton And so in order to put on an event like this, you guys have f- seven full-time staff. But then also, what sort of, you know, how much additional staff, how much volunteers do you take on?

Bob Lorimer Well, again, wh- what has happened is just throughout this last 40 years, we've continued to be able to, uh, as we expanded, we get leaders and-

Tim Fulton Mm-hmm

Bob Lorimer ... and chair people that r- That participate in each one of the sports. When it gets down to-

Tim Fulton So there's a group that-

Bob Lorimer There is... So we have 76 sports and events, so in each one of those sports or events, there is a chairperson runs those events.

Tim Fulton So let me walk through this real quick. Let- do you have badminton?

Bob Lorimer Badminton, we- we've looked at badminton so many times.

Tim Fulton Do you have table tennis?

Bob Lorimer Yes. We have-

Tim Fulton Okay

Bob Lorimer ... we have a very large table tennis competition.

Tim Fulton Great. So I wanna use table tennis as, as the example-

Bob Lorimer Perfect

Tim Fulton ... going forward. There's a group of people who sort of head that up, that talk at least quarterly about how this is gonna go. There are events that lead up to it, right?

Bob Lorimer That's correct.

Tim Fulton Okay. And then so while it is part of the organization, they are sort of separate in that they're bringing their winners to this event.

Bob Lorimer That's correct. And, and again, it's not necessarily just winners. It just depends on the, the sport and the promotion of that sport.

Tim Fulton Okay.

Bob Lorimer But in a lot of cases, they can have qualifiers, they can have different events that come out. I- in table tennis for instance, it's an open competition. They put in 70 tables inside of the Voinovich.

Tim Fulton Okay.

Bob Lorimer And so when you walk into the Voinovich and see 70 player... You know, there's 140 players playing at a time.

Tim Fulton Right. That's awesome.

Bob Lorimer So it's, it's, it's quite an event. It's a spectacular thing to walk in and see.

Tim Fulton So are you saying I can literally submit to play table tennis that day?

Bob Lorimer Absolutely. Absolutely.

Tim Fulton Okay.

Bob Lorimer Now, if you haven't been playing much, you might get knocked out pretty pretty early rounds.

Tim Fulton Well, I would imagine.

Bob Lorimer But, but we would love to have you. And, and again, in most of our sports, that's the same way. We take, we take open, open to the public.

Tim Fulton Open call.

Bob Lorimer Open call, so.

Tim Fulton And so how does that... And I'm just curious from a logistics perspective, how far ahead of time are people registering? Obviously, sports that take training and stuff, they're training year-round. But how far ahead of time do people know that they're gonna come and compete-

Bob Lorimer Again, it's-

Tim Fulton ... in table tennis?

Bob Lorimer It's, it's really unique to the sport itself.

Tim Fulton Okay.

Bob Lorimer So if you take, for instance, pump and run.

Tim Fulton Okay.

Bob Lorimer And pump and run's a really unique competition because, again-

Tim Fulton I don't believe I'm familiar

Bob Lorimer ... and if you're not familiar with what pump and run is, it's one of those things that the b- p- a man has to bench press his body weight-

Tim Fulton Okay

Bob Lorimer ... for a maximum of 30 repetitions.

Tim Fulton So that's the pump.

Bob Lorimer But for every repetition that he does, he gets a minute off of his race time, and then they go out-

Tim Fulton Okay

Bob Lorimer ... and run a 5K race. So-

Tim Fulton Okay

Bob Lorimer ... uh, so if he goes out and he bench presses 20 repetitions, he gets 20 minutes off of his time.

Tim Fulton Got it.

Bob Lorimer Or 30 second- it's 30 seconds off of each, for each repetition. So if a guy can run a fi- 15-minute 5K, which is extremely fast-

Tim Fulton Right

Bob Lorimer ... if he can also bench press his body weight, he comes in at a zero time.

Tim Fulton There you go.

Bob Lorimer And so... And I, I, I started off with that minute because I think that we had to change it because guys were running into the zero minutes.

Tim Fulton They were, they were doing negative time.

Bob Lorimer They were getting positive minutes. And, uh, so... And then women, it's 60% of their body weight. So, but, but the re- why we come back to that is-

Tim Fulton Yeah

Bob Lorimer ... is they open that up on November 1st at midnight.

Tim Fulton Okay.

Bob Lorimer But by 8:00 in the morning, it's been sold out for the past 10 years.

Tim Fulton No kidding.

Bob Lorimer So it sells out in just an eight-hour period.

Tim Fulton Well, and this is not-

Bob Lorimer An eight-hour period. So

Tim Fulton So there aren't really qualifiers for something like that, right?

Bob Lorimer Nope, it's just enthusiasts that want to participate in that particular event.

Tim Fulton Okay. Do you find athletes coming in that are competing in multiple sports?

Bob Lorimer Absolutely, because there's a lot of crossover between... Again, CrossFit's another really emerging sport.

Tim Fulton Okay.

Bob Lorimer CrossFit stems over into weightlifting. So there, there's a lot of utility in different sports, so.

Tim Fulton Okay. Interesting. You guys are occupying multiple spaces throughout the city. Talk about some of the logistical concerns that somebody who hasn't planned a large event like this, what they may not think of.

Bob Lorimer Well, again, he- here's what we do. We, the city, again, has been so supportive of everything we do.

Tim Fulton Okay.

Bob Lorimer So, so if you take our event, what happens is it really starts at Port Columbus.

Tim Fulton Okay.

Bob Lorimer So when somebody travels in and they get off of the plane, they... We have signs and directional signs, and, and we have a host of committee that are moving people from, from there to the hotels. And, and so it really starts there. Uh, Port Columbus, we're one of the few events that they support us, and they let us put the banners and-

Tim Fulton Okay

Bob Lorimer ... and people inside of the venues to meet people as they come and they go. They accidentally take them downtown. We shuttle them downtown. But as soon as they walk into any one of the hotels, we fill 150 hotels in Columbus, Ohio.

Tim Fulton Right.

Bob Lorimer And so when you walk into any one of those hotels, we have signage in there, welcome signs, and, you know, we give them key p- key cards. So anybody that goes in, they register for their keys. They get a map of the city. They get a, the schedule of events for the events that are going on for the weekend.

Tim Fulton Mm-hmm.

Bob Lorimer And so it really just starts from the beginning to the end. Same thing when they go back out to the airport at the end of the day. There's a goodbye, welcome, you know. It's the-

Tim Fulton Right

Bob Lorimer ... welcome on your way in, uh, you know, hope to see you again next year on your way out. So-

Tim Fulton Right

Bob Lorimer ... we have shuttle for the people that live around here or they're traveling in, that, you know, just somebody's, uh, driving over from Cincinnati or wherever they're coming from. We also park cars up at the fairgrounds now.

Tim Fulton Okay.

Bob Lorimer And so last year, we parked about 10,000 cars. There's a free shuttle, or, you know, the, the parking's $8 to park up there, and then we shuttle them downtown right to the doorstep and back. The, we have seven buses that run back and forth from 7:00 in the morning to 2:00 AM in the morning. And so it's easy to move around. If you're staying at also one of the hotels downtown, we have, also have another seven buses that go on a loop in the downtown area around to the, all the major downtown hotels-

Tim Fulton Okay

Bob Lorimer ... right to the doorstep again. So if you're coming in from, uh, from Florida or whatever, we try not to get you cold.

Tim Fulton Right.

Bob Lorimer So,

Tim Fulton Right. Well, and you guys-

Bob Lorimer So we get you, we get you from door to door, so.

Tim Fulton You guys for some reason always end up being one of the first warm weekends, as I recall, uh, of the year, just by, by happenstance. Like-

Bob Lorimer Well, well, we, we, we give d- my father credit for that because, you know, he's just a man of luck and, uh,

Tim Fulton All right

Bob Lorimer ... so on that weekend, we always get sun, and we, we've never had a bad, uh, bad weekend yet, so.

Tim Fulton All right. Shout out there to Jim Lorimer then. Again, the Arnold Sports Festival occurs March 2nd through 5th, primarily at the Convention Center downtown, but then also the, uh, kids' and teens' events ... happen up at the Ohio Expo Center, also known to some of you as the Fairgrounds. How far before the festival do you guys take possession of the convention center in order to, like, set up those reinforced stages, stuff like that?

Bob Lorimer Well, again, for the most part, we've, we, we take over on Sunday.

Tim Fulton Okay. The Sunday before.

Bob Lorimer The Sunday before.

Tim Fulton Okay.

Bob Lorimer And what happens is, is depending on the event, a lot of the, a lot of the event providers, they bring, they start bringing in their flooring and their carpets-

Tim Fulton Mm-hmm

Bob Lorimer ... their stages, and they start marking the floors on Sunday and Monday. Tuesday, they actually start to physically build out the facility.

Tim Fulton Mm-hmm.

Bob Lorimer And it's really unique because we film it almost every year where we have a timeline from-

Tim Fulton Oh, do you do time-lapses of it?

Bob Lorimer ... an empty venue, a time-lapse where it-

Tim Fulton Yeah

Bob Lorimer ... starts from the beginning to the end, and, uh, it's really interesting to watch.

Tim Fulton And you're obviously there on site starting on Sunday.

Bob Lorimer Absolutely.

Tim Fulton Okay.

Bob Lorimer Absolutely. All of our ti-

Tim Fulton Do you get to sleep all week?

Bob Lorimer Well, I try not, because again- ... you know, I, uh, it's so exciting 'cause there's so many different things going on.

Tim Fulton Right.

Bob Lorimer So I wanna see as much as I can, participate in everything that I can as well. So, uh, th- you know, the, some of the events start at 6:00 in the morning, and again, Friday and Saturday night we have late night parties that go on, and-

Tim Fulton Mm-hmm

Bob Lorimer ... uh, so we can be there till 2:30, and so it's easier just to stay up than it is to try and get a two-hour sleep- ... and crush right back at it.

Tim Fulton Absolutely. And do you compete at all?

Bob Lorimer I don't on our particular weekend-

Tim Fulton Okay

Bob Lorimer ... because again, you're just so busy trying to help everybody else get through the organization of it.

Tim Fulton Right.

Bob Lorimer And-

Tim Fulton Just curious

Bob Lorimer ... and so.

Tim Fulton I mean, I'll be there for the table tennis, but.

Bob Lorimer Well, we look for you to be doing something, so.

Tim Fulton Thank you. You guys have now expanded internationally. There are six total Arnold Sports Festivals in the world. That's just been going on since 2011. While you're always looking for new sports to include, can you talk about how that happened, how you took this festival international, and, and how you identify areas for growth?

Bob Lorimer Sure. Kinda what happened for the most part is in, in 2006-

Tim Fulton Okay

Bob Lorimer ... 'cause we pr- also promote professional bodybuilding. But along with the professional bodybuilding, we wanted to, we knew that there was a whole undergirth of amateurs that wanted to come up and aspire to be professionals.

Tim Fulton Mm-hmm.

Bob Lorimer So we started in 2006 an amateur bodybuilding competition in conjunction with our pro.

Tim Fulton Okay.

Bob Lorimer So we went to Spain, and the headquarters for the IFBB, International Federation of BodyBuilding, is located in, in Madrid, Spain.

Tim Fulton Okay.

Bob Lorimer And we partnered up with the president of that organization to bring an international event to the United States in, in conjunction with the Arnold.

Tim Fulton Okay.

Bob Lorimer And so through that, as that thing continued to grow, we had more s- people coming around, more, more places, more countries coming in. We're, now we're up to 80 countries coming in for just bodybuilding alone.

Tim Fulton Okay.

Bob Lorimer But as that thing continued to emerge, Arnold said, "Look, my popularity is just massive throughout the world, and we, we ought to just take this thing because it's just got such momentum. It's a really good model."

Tim Fulton Okay.

Bob Lorimer He said, "Let's just see if we can, how this thing might go in Europe." And so we teamed up with, again, that same president who had, you know, he is from Madrid. He has all the connections. He has all the resources. He's tied in with the IOC and many other sports.

Tim Fulton Mm-hmm.

Bob Lorimer And we said, so in 2011, we moved into Madrid. And the first year was just spectacular. I mean, we had no, there was no way to predict what, what would've happened.

Tim Fulton Right.

Bob Lorimer But we had lines that were two hours long all the way down the street, and we out, we outsold the facility the very first year.

Tim Fulton Okay.

Bob Lorimer Again in 2012, miraculously we doubled the size of the space. We filled it again. '13, filled it again.

Tim Fulton Right.

Bob Lorimer And we had to, we had to move it again. So last year we just, we ended up really, uh, outgrowing all the space we could find in Madrid, so we just moved it over to Barcelona.

Tim Fulton Okay.

Bob Lorimer And phenomenal facilities, phenomenal growth. It's a little bit more of a tourist area. M- people are more familiar with Barcelona.

Tim Fulton Mm-hmm.

Bob Lorimer It's one of the, it's top six, you know, most tourist rated places in the world. Love for you to go 'cause it's, it's-

Tim Fulton And are those-

Bob Lorimer ... it's a great facility, so

Tim Fulton ... are those international events also multi-sport sort of-

Bob Lorimer They, they are. So those, so what we do is-

Tim Fulton Can I play table tennis in Barcelona?

Bob Lorimer Absolutely.

Tim Fulton Okay.

Bob Lorimer Absolutely.

Tim Fulton Good to know.

Bob Lorimer But you know, the thing is, is that, you know, each, each continent, each place, there's, there are sports that are indigenous to their culture.

Tim Fulton Mm-hmm.

Bob Lorimer And, uh, you know, like in, in Barcelona, they have a lot of street f- games. You know, it's similar-

Tim Fulton Okay

Bob Lorimer ... it's similar to our parkour-

Tim Fulton Okay

Bob Lorimer ... but, but it's kind of a mix between parkour and CrossFit.

Tim Fulton Okay.

Bob Lorimer So some of the guys are very athletic, but what they can do on bars and chains and stuff is just absolutely amazing.

Tim Fulton Right. But you guys don't do, do you feel like you limit yourself in sports to just, quote-unquote, "physical sports"? Like, you guys don't do motor sports.

Bob Lorimer Well, no. We don't yet, so-

Tim Fulton Okay

Bob Lorimer ... we're, we're waiting for BMX to come back at us.

Tim Fulton That's it. There you go.

Bob Lorimer Hopefully they're listening to this and they'll, they'll bring a team in. But again, no, we, we've primarily in the past we've focused on, on individual sports. We're just starting to get into more team sports.

Tim Fulton Gotcha.

Bob Lorimer They'll, lacro-

Tim Fulton Well, cheerleading came along-

Bob Lorimer ... lacrosses and soccers and-

Tim Fulton ... pretty early, right?

Bob Lorimer Absolutely.

Tim Fulton Okay.

Bob Lorimer Absolutely. That was on very early. But in a lot of the major team sports, so we're, we're just breaking into it. But for all the smaller events, what's really nice about what we do and our thing is, is you get a lot of sports that have high popularity.

Tim Fulton Okay.

Bob Lorimer And again, we have 14 Olympic sports that are on our weekend.

Tim Fulton Mm-hmm.

Bob Lorimer But, and those things have a lot of, a lot of visibility. People go. There's a lot of just people. But if you, if you're a minor sport-

Tim Fulton Mm-hmm

Bob Lorimer ... and you're trying to showcase your sport, this is the place to do it. Because again, uh, you know, m- mom and dad, they have a, you know, a boy and a girl, and one of them's participating. Well, when the other one comes down, they get to see some other sports, and they're, uh, you know, hopefully they get to try them out, and-

Tim Fulton Right

Bob Lorimer ... there might create some interest for it, so.

Tim Fulton Right. You had talked about in Spain how you had moved things from, because of space concerns, had to move things from Madrid to s- Barcelona. I guess it seems appropriate then to ask now, why has the festival stayed in Columbus?

Bob Lorimer Well, again, okay, so that, so that's the, you know, something we just skipped right over, and when we were talking about the support of Columbus in general-

Tim Fulton Okay

Bob Lorimer ... starting at the airport. We also, in our 76 sports and events, we, you know, we have a medical team. So in every one of those sports we have, you know, two or three medical professionals who are in those sports at all times-

Tim Fulton Mm-hmm

Bob Lorimer ... in case there's any injury or anything else.

Tim Fulton Even in table tennis?

Bob Lorimer Even in table tennis.

Tim Fulton Great.

Bob Lorimer It doesn't matter what it was, because if somebody from, you know, somebody, they stub a toe or-

Tim Fulton Right

Bob Lorimer ... you know, hit their hand on a table, whatever it might be, they get hurt, we're right there to respond.

Tim Fulton Mm-hmm.

Bob Lorimer So we're up to almost 300, four, 300 to 400 doctors and nurses that volunteer-

Tim Fulton Okay

Bob Lorimer ... their time for our, for our weekend.

Tim Fulton Mm-hmm.

Bob Lorimer We have another, we're close to another 2,000 volunteers that come in, help support the events and, uh, whether it be, you know, ambassadors on the bus, people taking wristbands, just if you, you know, really if you're looking to just get involved in our weekend, we r- we really want you there.

Tim Fulton Mm-hmm.

Bob Lorimer So we have just spokespeople for the, from all over the place.

Tim Fulton And we will put a link to the volunteer opportunities, at least that Experience Columbus is facilitating, in the show notes for this episode at theconfluencecast.com.

Bob Lorimer Well, thank you.

Tim Fulton Go on. You're welcome.

Bob Lorimer We, we do appreciate that, and, uh-

Tim Fulton I, I know where that link is, so.

Bob Lorimer And again, so but the nice part about it is, is if you went over to Indianapolis or, or Down to Atlanta or whatever

Tim Fulton Okay

Bob Lorimer ... and you walked into hospital and say, "Hey, can I have, you know, one doctor-

Tim Fulton Right

Bob Lorimer ... volunteer his time?" They would kinda laugh you out of the city.

Tim Fulton And is it through partnership with OSU or, or, or a lot of the hospitals?

Bob Lorimer Well, again, again, a lot of the hospitals, so we don't, we don't disseminate. Again, you know, they all work very well with us.

Tim Fulton Mm-hmm.

Bob Lorimer We're very happy to have, you know, any, any and all of them come in and help and, and be, you know, help on our weekend in any way that they like.

Tim Fulton Well, of course.

Bob Lorimer But so really the reason why this can't move is because there's just too much support in Columbus.

Tim Fulton Okay.

Bob Lorimer And the other thing is Columbus doesn't want us to move. I mean, last year we brought in, we, we brought in just through visitor tourism $54 million into the city.

Tim Fulton Mm-hmm.

Bob Lorimer And so there's no place that you can really move this event to that you get that much city support and everything else.

Tim Fulton Absolutely.

Bob Lorimer So even though we've outgrown the city, we, we're, this is home for us.

Tim Fulton Yeah. And I will say as a resident of the Short North, just maybe three blocks north of the Convention Center, while it is a little bit inconvenient that weekend, I'm willing to put up with it, so... And I think that all the restaurants that have to overstock the chicken breasts that they keep in stock for that weekend- ... uh, they'll put up with it as well, so.

Bob Lorimer That's right. That's right, so.

Tim Fulton So you guys made sort of a big splash three years ago at this point by putting in pole fitness, which, you know, the casual observer may refer to as pole dancing. You guys still do feature it prominently on your press materials and website and stuff, which is great. It's a cool event to check out. Talk about the other things that are either new this year or new in the past couple of years that people may not be aware of.

Bob Lorimer Yeah. Well, l- let me start off with pole fitness if I could, 'cause we first-

Tim Fulton Sure

Bob Lorimer ... we first saw it in, in Madrid, Spain.

Tim Fulton Oh, okay.

Bob Lorimer And they were having competitions there and... But we were fascinated with the physicality of the men and women that were participating in the sport.

Tim Fulton Okay.

Bob Lorimer I mean, I mean, it's a lot to just climb up on a-

Tim Fulton Now let me ask you, culturally, its origins are the same there?

Bob Lorimer Yes, absolutely.

Tim Fulton Okay. Okay.

Bob Lorimer Absolutely. But, um, and again, it, it really has become an emerging sport.

Tim Fulton Mm-hmm.

Bob Lorimer And why I say it's a sport, because it's extremely physical to do.

Tim Fulton Absolutely.

Bob Lorimer And, and there's a, a lot of creativity that has to go into the routines-

Tim Fulton Mm-hmm

Bob Lorimer ... the costumes and hair, makeup, and everything that's goes along with it.

Tim Fulton Mm-hmm.

Bob Lorimer But I tell you, if you just try and climb anything, a rope or a pole, without using your feet and you go up just with two hands, it's extremely difficult.

Tim Fulton Absolutely.

Bob Lorimer Now go into a flag pole or go upside down and hang from one hand or hang from a leg-

Tim Fulton Right

Bob Lorimer ... that's an amazing feat in itself. So-

Tim Fulton Right

Bob Lorimer ... so what's happening now is, is now you're, you're finding more and more people that are starting to go into the sport, but as they do, the routines are getting harder. The costumes are getting better. This last year, again, some of the, some countries are larger than in others, but this last year in Brazil we had almost 400 competitors.

Tim Fulton Really?

Bob Lorimer It lasted four days to get through the 400 competitors, 'cause the routines are anywhere from three to five minutes, and then there's, you know, it's a, it's a draw down to who, who wins the overall competition, so.

Tim Fulton And it is similar to gymnastics in that it's scored by a panel of people based on style, physicality-

Bob Lorimer Correct

Tim Fulton ... you know? Okay.

Bob Lorimer Correct. Presentation-

Tim Fulton Mm-hmm

Bob Lorimer ... the wh- the whole nine yards goes into that. So that's how we just kinda found that. But in each particular sport we have a ch- the chairperson that's in it, you know, is really responsible for run- running the event.

Tim Fulton Okay.

Bob Lorimer How we primarily work with our people, and again, the people that come up through us, is we give them the space.

Tim Fulton Okay.

Bob Lorimer So for instance, if you're just running a pole competition, you typically have to go out and rent the facilities and put up all your lights and the sound and the stage and everything else.

Tim Fulton Right.

Bob Lorimer We provide that for them.

Tim Fulton Okay.

Bob Lorimer And because what we're trying to do is... And then what we do in exchange of that is then we get the gate from every, from the people that come in to spec- to watch-

Tim Fulton The ticket buyers

Bob Lorimer ... to watch their sport.

Tim Fulton Right.

Bob Lorimer They get, you know, they get all their own sponsorships. They get their people that enter the show.

Tim Fulton Their registration fees.

Bob Lorimer And so it's, it's a really win-win situation-

Tim Fulton Okay

Bob Lorimer ... for both, for both parties.

Tim Fulton Okay.

Bob Lorimer And so, but again, a man participating in martial arts or boxing or whatever it might be-

Tim Fulton Right

Bob Lorimer ... and his wife comes in to watch him and she sees this and she goes, "Wow, I wanna take a class."

Tim Fulton Right.

Bob Lorimer And, and from that standpoint, we have all the local people around that are promoting their, their sports and their events or whatever it might be so that, you know, there's opportunity for them to partic- participate in, in whatever their culture or sport might be.

Tim Fulton Yeah.

Bob Lorimer We're not just sports oriented, and I think we need to come back to that because-

Tim Fulton Okay

Bob Lorimer ... we're also mind and creative. We have art at the Arnold.

Tim Fulton Mm-hmm.

Bob Lorimer We have 50 professionals that come in and they paint something. What we typically do is, so we give them three or four different, uh, sport people to paint. So there might be a person, martial arts, a person with, you know, a table tennis racket in their hand or something, and then tho- those artists then have, you know, the 24 hours to paint that picture.

Tim Fulton So it's a live painting event.

Bob Lorimer There's a live painting event.

Tim Fulton People come, come around, see it.

Bob Lorimer And, um, you know, we added chess in a few years ago.

Tim Fulton Okay.

Bob Lorimer Chess is getting very popular, and so we have a major competition in chess. So there's a multitude of just sports, mind games and s- things, you know. We hope to add more, more mind things, puzzles or whatever it might be in the future, so.

Tim Fulton I mean, you guys aren't doing, like, card games and role playing games?

Bob Lorimer No, but that's a good idea.

Tim Fulton Okay. There-

Bob Lorimer Love to get into the gaming aspect. That's where-

Tim Fulton There's a whole nother convention in Columbus for it. What else is new this year?

Bob Lorimer Well, again, we, w- this year we have some great new sports coming out at us again. We have a lot of strength sports. We're a little bit strength geared. Every, any major strength sport in the world is already here on a weekend.

Tim Fulton Mm-hmm.

Bob Lorimer But this year we're adding indoor Scottish Highland Games.

Tim Fulton Okay.

Bob Lorimer And these guys are s-

Tim Fulton This is track and field in a kilt

Bob Lorimer ... basically. But I tell you what, they're awful strong.

Tim Fulton Right.

Bob Lorimer So, you know, one of the, one of the things that they do, and I think you've seen them before on television or whatever, that where the guys throw the pole.

Tim Fulton Right.

Bob Lorimer And, uh, you know, they, they actually grab a telephone pole, but a lot of people don't know how that thing's judged.

Tim Fulton Okay.

Bob Lorimer And the way that thing is judged is that they have to, they have to balance it in their hands, throw it in the air-

Tim Fulton Mm-hmm

Bob Lorimer So they turn it over a 90-degree revolution, but w- the way it's really judged is by the distance that it's thrown-

Tim Fulton Okay

Bob Lorimer ... and how perpendicular it lands to a 12 o'clock position.

Tim Fulton Okay.

Bob Lorimer So-

Tim Fulton There you go

Bob Lorimer ... if it's, if it's straight up and down in a 6 to 12 in a five-foot out pull-

Tim Fulton Yeah

Bob Lorimer ... they're likely to win that event.

Tim Fulton Okay.

Bob Lorimer So.

Tim Fulton Okay.

Bob Lorimer A lot of people don't know that.

Tim Fulton Where do you hold that? Is that at the fairgrounds?

Bob Lorimer No, that, we're holding it indoors this year, so it'll also be in the convention center.

Tim Fulton All right.

Bob Lorimer So it's, uh, something really good to look at.

Tim Fulton Get nervous about the lights getting knocked down in there?

Bob Lorimer Well, yeah, you know, but the, a pole's pretty heavy, so you can only really throw it so far in the air.

Tim Fulton Well, and you guys are paying your rent, so.

Bob Lorimer This year we're also having a y- y- yoga, but yoga as a competition.

Tim Fulton Okay.

Bob Lorimer And so it's another unique thing, though. You know, everybody's familiar with yoga class and being able to stretch and bend, but what, now what they're doing is they're creating some stretches and bends that you have to hold in a, you know, a still position for a set amount of time.

Tim Fulton Right. And also, I imagine, judged on presentation.

Bob Lorimer Judged on the presentation, hold-

Tim Fulton Yeah

Bob Lorimer ... um, you know, h- how flexible you are, how m- a, you know. That's an amazing event. We're really looking forward to see how that goes.

Tim Fulton Mm-hmm.

Bob Lorimer We're adding lacrosse up at the coliseum.

Tim Fulton Okay.

Bob Lorimer And lacrosse is another really emerging sport. We're really looking forward to seeing, seeing that, 'cause, you know, certainly great kids sport.

Tim Fulton Mm-hmm.

Bob Lorimer We've added disabled power lifting, so we have a lot of, a lot of people that are coming in through that. Transformation challenge, that's a, that's another one that's n- new to us, but, and what the transformation challenge is, is people can enter in. You know, they show before and after photos, and they come in.

Tim Fulton Really?

Bob Lorimer There's, there's a cash prize that comes back up for that.

Tim Fulton Okay.

Bob Lorimer And we try to handle, handle that on a yearly basis. We're trying to add in a lot of educational programs, continuing education for just-

Tim Fulton Mm-hmm

Bob Lorimer ... whether it be in science, sports, or whatever it might be. You know, it could be posing routines or-

Tim Fulton Mm-hmm

Bob Lorimer ... how, what to eat. You know, that's another one that we're real looking forward to seeing take off in the future as well.

Tim Fulton Great. In the times that I've been at the festival, again, just sort of going to the, the fitness expo in the larger hall there, I have had the pleasure to see Arnold Schwarzenegger walking around. Can we expect that again this year?

Bob Lorimer Yes. Yeah, yeah.

Tim Fulton Great.

Bob Lorimer And absolutely. But you know what? Arnold said to us in the very beginning, we were really concerned when we started to expand into other continents, because we said, "You know, look, Arnold, you know, uh, we c- we can build-"

Tim Fulton You're a busy guy

Bob Lorimer ... "We can build this. You're a busy guy."

Tim Fulton Right.

Bob Lorimer And he's, and he, and he, you know, he, his point is, "If you build it, I'll c- I'll come."

Tim Fulton Great. He is the field of dreams.

Bob Lorimer And he really is. He's never missed an event in the 40 years, and-

Tim Fulton Really?

Bob Lorimer ... and all the other competitions that we have worldwide. He's always in. He's always on. Couple years ago, he showed up into, he, you know, he was out doing his book tour, and when he was doing his book tour, you know, shaking hands with everybody-

Tim Fulton Mm-hmm

Bob Lorimer ... and he started to get a really bad cold.

Tim Fulton Okay.

Bob Lorimer And he came in hacking and coughing, but boy, he, he didn't miss a single event.

Tim Fulton Well, and I remember, I think actually the one time that I physically shook his hand, he personally having a pretty difficult time, and yet still shows up and i- is gracious and super positive. And frankly, this year is sort of gonna be another one of those years in a very different way, given the public disputes that he's- ... you know, i- entwined with-

Bob Lorimer Yeah

Tim Fulton ... in our political climate, so.

Bob Lorimer Yeah. Well, again, you know-

Tim Fulton Have you guys-

Bob Lorimer ... Ar- Arnold's an amazing man. I mean, there's no, there's no, no two ways about it, because he, he, he, he visits all realms of the world.

Tim Fulton Mm-hmm.

Bob Lorimer I mean, whether it be movies or politics or sports in general-

Tim Fulton Mm-hmm

Bob Lorimer ... he's there, and he's just b- he's unbelievable at whatever he touches. And so the fact that he continues to come in here for this, he comes t- continues to come in and promote sports in general, s- pro- promote teen and sport youth movements, uh, is absolutely amazing for us, so.

Tim Fulton So it goes without saying he's pretty good to work with.

Bob Lorimer He's, he's, he's a gem of a partner, but, you know, he's also one of the most recognizable people on the planet.

Tim Fulton Absol- and that has-

Bob Lorimer And

Tim Fulton ... very little to do with his size, of course.

Bob Lorimer Well, yeah, but, you know, it's really funny, because if you just were, if you were in Illinois or just someplace and you saw him at a, at a restaurant-

Tim Fulton Mm-hmm

Bob Lorimer ... you know, it's unique, because everybody, you know, they kinda just stare at him a lot, and then, you know, there's few people that go up and wanna get his autograph.

Tim Fulton Mm-hmm.

Bob Lorimer In this particular case, we have up to 200,000 people on the weekend that are all avid fans of him.

Tim Fulton Right. They all came for him, right.

Bob Lorimer They came for him, so when, when, you know, it's a c- it's a complete real experience to be around him.

Tim Fulton Yeah. When I saw him, he certainly did have some handlers sort of guiding him through the-

Bob Lorimer Yeah Ab- absolutely

Tim Fulton ... through the floor. You know, last thing. Have you, have you guys considered having a show match between Arnold Schwarzenegger and Donald Trump? You know. There is boxing, right?

Bob Lorimer Well, there is. I, you know, I don't think Trump would take him up on that, 'cause Arnold would pretty much beat him in whatever Trump would take him on to, so.

Tim Fulton All right.

Bob Lorimer You know, Arnold is an amazing man, I think.

Tim Fulton We'll see about that in, you know, four years or so. Bob, thank you so much for coming in. Again, you can check out the Arnold Sports Festival primarily downtown at the convention center and then also at the fairgrounds March 2nd through 5th. Bob, thank you so much for your time.

Bob Lorimer Thank you very much. Appreciate it, Tim. Thank you.

Tim Fulton Thank you for listening to the Confluence Cast presented by Columbus Underground. Again, you can get more information on what we discussed today in the show notes for this episode at theconfluencecast.com. Please rate, subscribe, share this episode of the Confluence Cast with your friends, family, contacts, enemies, your favorite bodybuilder. If you're interested in sponsoring the Confluence Cast, get in touch with us. We can be reached by email at info@theconfluencecast.com. Our theme music was composed by Benji Robinson. I'm your host, Tim Fulton. Have a great week.